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The Kickoff Collection Has Arrived, Let's Ride Broncos Country

BE A GOOD PERSON is excited to partner with the Denver Broncos for their first-ever limited-edition collection as part of the NFL’s local merchandise collaboration initiative.

Fall is in the air, football is back, and BAGP is in on all the action! 
BE A GOOD PERSON and the Denver Broncos have partnered on a one-of-a-kind ‘Kickoff Collection’. The collection features seven unique co-branded pieces that combine BAGP’s premium streetwear designs with the rich customs and the caliber of the Denver Broncos organization. Each piece unites BE A GOOD PERSON’s artfully curated and versatile style with the Broncos iconic evolution that fans have been celebrating for over 60 years. 

The ‘Kickoff Collection’ goes live on Friday, September 16th at 12pm MST in limited quantities, in-store and online through BE A GOOD PERSON and, and will be available at select stores in Empower Field at Mile High. And just in time for the first regular season home game on the 18th!

“Our inspiration was rooted in showing off the rich history of the Broncos, and as a Colorado native this collaboration reminded me of my earliest memories as a fan,” said Darian Simon, co-founder of BAGP. “We’ve watched the logo transform and evolve over the years, and we wanted to showcase that and appeal to all demographics of Broncos fans everywhere. Even to those who start as just streetwear enthusiasts and throw on those logos, and instantly become a fan through the love of the garment.” 

BE A GOOD PERSON is no stranger to the Denver streetwear scene and local communities. Born and raised in the Mile High City, BAGP has a simple but meaningful message to relay; and it’s written in the name. “For us, the clothing has always been a medium to spread the bigger inclusive message,” said Simon. “We always have goals to reach and positively impact the community, but specifically with this project in partnering with the Broncos and The Boys & Girls Club and adding to all the amazing work they already do. It just made perfect sense and was a dream come true.” 


As part of the ‘Kickoff Collection,’ BE A GOOD PERSON and the Denver Broncos plan to donate art supplies to all 20 Clubs run by Boys & Girls Clubs of Metro Denver in Colorado. 

The Denver Broncos have been in partnership with the Boys & Girls Clubs of Metro Denver since 2003, and this year were recognized for being ESPN's Sports Humanitarian Team of the Year. In addition to the art supply donations, BAGP will host an art workshop with a Denver Metro Boys & Girls Club at the end of September where club members can customize their own BE A GOOD PERSON garment. 


The ’Kickoff Collection,’ and each unique limited-edition garment will be released on September 16th in-store at BE A GOOD PERSON’s flagship location in RiNo, 1360 27th St, Denver CO 80205, as well as online at and at 12pm MST. On September 18th, the collection will be available at select stores at Empower Field at Mile High. 


“We’re honored to be working with the Broncos on this collaboration. Combining our logos and our essence with a nod to Broncos fans and fashion fans alike - or different - is something we are very proud to be a part of,” concluded Simon.


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